This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company's logo, or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the spending season and find ways to market to enthusiastic customers.
Late November and December alone drive an astounding 30% more revenue for e-commerce businesses than the rest of the year.
The key to a successful holiday marketing campaign is to analyze your brand and find which strategy is a natural fit for your business.
Here are some great small business holiday marketing strategies:
Find your brand's unique holiday angle
Apple is well-known for creating products that leverage technology as a way of connecting people and making their lives better. Their focus on products that foster communication was brought together with the holidays brilliantly in a commercial a few years ago, “Misunderstood.”
In it, a teenager spends his holiday time with family seemingly fixated on his mobile phone. At the end of the commercial, he connects his phone to the TV and surprises the entire family with a thoughtful, heartfelt holiday home video that he created using his phone. Apple’s name never appears in the commercial, and the only branding, Apple’s logo, appears at the end.
It’s a heartwarming, moving commercial and showcases how Apple communicates their brand and their mission effectively through the prism of the holidays.
Get your customers involved
Big companies like Starbucks have made user generated content (UGC) a key part of their holiday branding strategy.
In 2016 Starbucks ran a UGC contest on Instagram inviting customers to post festive photos that incorporated that year’s “red cup” design. Entries were tagged with the hashtag #RedCupContest.
Over 40,000 entries were posted and the campaign was a huge success.
But if you’re going to ask people to send you content, be prepared to filter the entries for inappropriate things and make sure that entries are moderated if they appear anywhere on your site.
Offer discounts, contests, giveaways
Promotions can be a great way to spread holiday cheer to your customers.
A holiday promotion can take many forms: maybe a discount code, rewards points, or a free surprise gift with a purchase.
With contests or coupons you can:
Another effective strategy is to run a holiday-themed contest.
If you have a signature product, try running a photo contest. Offering the opportunity to have their posts showcased by your brand is a reward in and of itself (and free!).
Need some ideas for a photo contest? We’ve got plenty:
To really celebrate your customers and make them feel extra special during the holidays, you can offer them exclusive deals.
One easy way to do this is to offer rewards or discounts for signing up for your company’s newsletter, email chain, or following your company’s social media accounts. Everyone loves to feel special, and everyone definitely loves a good promo code.
Give your site a festive, holiday feel
We’re living in a digital age. 92% of holiday shoppers will research or buy gifts online – they can interact with your brand and product from the comfort of their fuzzy slippers and glass of eggnog.
When customers land on your site, your business’ special holiday promotions should welcome them with festive, cheerful designs. Create holiday-themed landing pages to help direct customers to any deals you are offering, and make it an enticing, enjoyable experience to shop on your site.
Create a special unboxing experience
Many companies release redesigned packages every holiday season, which can be quite delightful when done well.
For example, every year Coca-Cola releases new holiday packaging for Coke; The inventiveness and creativity of the packaging is a prime example of how to incorporate a festive feel into your product without compromising its brand integrity.
Here are some more of our favorite holiday package graphics designs.
Showing your holiday colors is a nice way to bring the season to your brand while making store shelves (and other places) prettier and more festive.
Social Media posts
You can use social media to target users who might not otherwise have the chance to engage with your brand. Styling your posts with unique holiday-themed content is sure to pique interest. Try using some of these ideas to engage social media users.
The 2017 holiday shopping season is expected to be one of the best in recent years. Don’t let your business miss out on the chance to spread your own holiday cheer to your customers. Follow these holiday campaign strategies, and you'll be sure to make you and your customers very merry this season.
The post 6 Holiday Marketing Tips and Ideas for Small Businesses appeared first on Home Business Magazine.Reblogged 1 week ago from homebusinessmag.com
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Creating lasting connections and evoking powerful emotions is what all business owners strive for. Without these two things, you cannot hope to excel in your chosen field. Making videos that speak for your brand is one way to express everything you imagine your company to be.
Video is one of the most effective storytelling tools you can use. There’s something about video content that expresses thoughts and feelings that can’t be exemplified in just writing or pictures. Let’s look at some helpful and informed ways you can make your videos speak for your brand and call viewers to action.
Ask the Right Questions
Pick topics for your videos that will engage your customers. Within your video, you should strive to educate yet entertain.
If you are an artist and you want to showcase your work in your videos, then think of a topic that would bring in viewers. Maybe you paint landscapes. One video could be your progression from ideas of where and what to paint into actually painting. Another video could be the mediums you use to paint the landscapes, oil or acrylic for example, and then inform them about what works best for you when painting.
To keep topics from falling flat or getting bad reviews, try asking your customers what they’d like to watch. Google Keyword planner or Answer the Public are great places to go if you need some keyword help. Keeping up with your audience and their wants is crucial for success.
Identify the Best Stories
Use your creative thinking talents to identify which topics will work best for your business. You want your video to have an impact on the viewers. If you have a graphic design business, it’ll be more pleasing to watch you create a new product then calling possible clients. Bringing in people, maybe a customer or business partner, for your videos can boost your chances of being seen and keep you authentic and relatable.
Decide a Call to Action
To engage the viewer, ask them for comments. If you are selling art, you could direct them to your local place of business, or a Website displaying your works. If you need help with funds, tell them your story and mention your Go Fund Me account.
You can direct them to your other social media pages as well, such as Twitter, Instagram or YouTube. Don’t forget to add your ‘call to action’ into your video script.
Pick a Platform
There are two very important things that you should ask yourself when choosing where to market your brand.
Once you’ve discovered your topics, it’s time to think about which social media platforms are best suited for your needs. Check out where your audience likes to visit the most. If you seem to get more views on YouTube, start there. After that, you can share your video to all of your other platforms.
Remember that having only one site, even if it’s your company’s Website, is not the best idea. Utilizing multiple outlets will increase your chances of exposure. Your goal is to expand views and receive tons of traffic. Facebook, Twitter, Instagram, the OTT branded platform, and live streaming, are all options. If you don’t share there’s no way to guarantee discovery.
There are so many handy tools you could use online. You can connect your platforms together so posts are scheduled at the same time. For example, scheduling videos to post once a week for three months at a time, will benefit you because traffic will constantly be coming in. This also means you won’t have to stress about posting every single day.
Your brand needs to contain the same color scheme and design throughout your videos. Changing it up too much can be frustrating or confusing for viewers, so remain consistent. To get people to purchase or use your product or service, you need to have quality assurance and fantastic reliability.
Get filming! Now that you have the tools you need to make a great video for your business, there’s no stopping you.
The post How to Create Authentic and Captivating Social Media Videos for Your Brand appeared first on Home Business Magazine.Reblogged 1 week ago from homebusinessmag.com
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