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6 Holiday Marketing Tips and Ideas for Small Businesses

6 Holiday Marketing Tips and Ideas for Small Businesses

This time of year, there are holiday marketing campaigns everywhere. Whether the campaigns are small and involve dressing up a company's logo, or campaigns that manage to go viral, many businesses are keenly aware of the opportunity to take advantage of the spending season and find ways to market to enthusiastic customers.

Late November and December alone drive an astounding 30% more revenue for e-commerce businesses than the rest of the year.

The key to a successful holiday marketing campaign is to analyze your brand and find which strategy is a natural fit for your business.

Here are some great small business holiday marketing strategies:

Find your brand's unique holiday angle

Apple is well-known for creating products that leverage technology as a way of connecting people and making their lives better. Their focus on products that foster communication was brought together with the holidays brilliantly in a commercial a few years ago, “Misunderstood.”

In it, a teenager spends his holiday time with family seemingly fixated on his mobile phone. At the end of the commercial, he connects his phone to the TV and surprises the entire family with a thoughtful, heartfelt holiday home video that he created using his phone. Apple’s name never appears in the commercial, and the only branding, Apple’s logo, appears at the end.

It’s a heartwarming, moving commercial and showcases how Apple communicates their brand and their mission effectively through the prism of the holidays.

Get your customers involved

Big companies like Starbucks have made user generated content (UGC) a key part of their holiday branding strategy.

In 2016 Starbucks ran a UGC contest on Instagram inviting customers to post festive photos that incorporated that year’s “red cup” design. Entries were tagged with the hashtag #RedCupContest.

Over 40,000 entries were posted and the campaign was a huge success.

But if you’re going to ask people to send you content, be prepared to filter the entries for inappropriate things and make sure that entries are moderated if they appear anywhere on your site.

Offer discounts, contests, giveaways

Promotions can be a great way to spread holiday cheer to your customers.

A holiday promotion can take many forms: maybe a discount code, rewards points, or a free surprise gift with a purchase.

The Shop Files, an e-commerce marketing blog, provides a thorough guide on how to do this. They include information about how to incorporate potential partnerships in your contest with other brands.

With contests or coupons you can:

  • increase sales
  • drive traffic to your e-store
  • generate leads through email
  • reach your consumers on a popular platform
  • deepen brand loyalty

Another effective strategy is to run a holiday-themed contest.

If you have a signature product, try running a photo contest. Offering the opportunity to have their posts showcased by your brand is a reward in and of itself (and free!).

Need some ideas for a photo contest? We’ve got plenty:

  • Best-decorated Christmas tree
  • Ugliest holiday sweater
  • Most awkward family photo
  • Most delicious holiday dinner spread
  • Prettiest holiday light display
  • Most adorable pet holiday costume

To really celebrate your customers and make them feel extra special during the holidays, you can offer them exclusive deals.

One easy way to do this is to offer rewards or discounts for signing up for your company’s newsletter, email chain, or following your company’s social media accounts. Everyone loves to feel special, and everyone definitely loves a good promo code.

Give your site a festive, holiday feel

We’re living in a digital age. 92% of holiday shoppers will research or buy gifts online – they can interact with your brand and product from the comfort of their fuzzy slippers and glass of eggnog.

When customers land on your site, your business’ special holiday promotions should welcome them with festive, cheerful designs. Create holiday-themed landing pages to help direct customers to any deals you are offering, and make it an enticing, enjoyable experience to shop on your site.

Create a special unboxing experience

Many companies release redesigned packages every holiday season, which can be quite delightful when done well.

For example, every year Coca-Cola releases new holiday packaging for Coke; The inventiveness and creativity of the packaging is a prime example of how to incorporate a festive feel into your product without compromising its brand integrity.

Here are some more of our favorite holiday package graphics designs.

Showing your holiday colors is a nice way to bring the season to your brand while making store shelves (and other places) prettier and more festive.

Social Media posts

You can use social media to target users who might not otherwise have the chance to engage with your brand. Styling your posts with unique holiday-themed content is sure to pique interest. Try using some of these ideas to engage social media users.

  • Gift guides – a golden opportunity to show off your products in a convenient, easy to purchase setup.
  • Holiday hashtags – hashtags are a great way to promote your holiday campaign.
  • Host a Facebook Live – incorporate a Q&A, offer a flash sale available while you’re live, or a promotional discount/gift/goodie at the end to reward your customers for watching.

The 2017 holiday shopping season is expected to be one of the best in recent years. Don’t let your business miss out on the chance to spread your own holiday cheer to your customers. Follow these holiday campaign strategies, and you'll be sure to make you and your customers very merry this season.

Hundreds of Business Opportunities – Visit the Home Business EXPO

The post 6 Holiday Marketing Tips and Ideas for Small Businesses appeared first on Home Business Magazine.

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FineSource Electronic Digital Caliper Inch/Metric Conversion 0-6 Inch/150 mm Carbon Fiber Gauge Micrometer Extra Large LCD Screen Auto Off Featured Measuring Tool – Silver

A caliper is a must have measuring tool especially when it comes to sizing round objects.

Why You Need It:
– Measures outside, inside, step, and depth
– Measurement Range: 0 – 6″ and 0 – 150mm; Resolution: 0.0005″ / 1/128″ / 0.01mm; Accuracy: 0.001″ / 0.02mm
– Measuring modes include inch, fractions, and millimeters
– Large easy to read LCD display.
– Zero setting at any position within measuring range.
– Battery included LR44.

Amazon buyers trust FineSource to be Quality Tools

Product Features

  • FEATURES: Measurement Range: 0 – 6″ and 0 – 150mm; This caliper measures inside, outside, depth, and step with two sets of jaws and a probe. Easy to toggle between inches and mm with the push of a button.
  • DESIGN: This lightweight caliper is made of composite material. Safe to put in your pocket and carry anywhere. The large LED screen is easy to ready and the four measuring capabilities make it a must have around any home or shop.
  • VERSATILITY: measure inside, outside, depth and step with two sets of jaws and the probe.EASY READ VISIBILITY: extra large LCD screen for easy and clear reading
  • Home DIY and professional use are both highly , Each digital caliper has been fully calibrated before ready to sell
  • BONUS: Comes with one extra battery; 100% satisfy guaranteed

FineSource Electronic Digital Caliper Inch/Metric Conversion 0-6 Inch/150 mm Carbon Fiber Gauge Micrometer Extra Large LCD Screen Auto Off Featured Measuring Tool - Silver

Reblogged 1 week ago from www.amazon.com

The Awakening

The Awakening

  by Ainsley Threadgold “There is a time for everything and everything in its time.”  Whether this is on the grand scale of our soul’s eternal journey or the unique and beautiful journeys we take within our human lives, we have created and co-created awakening moments with mathematical precision.  This article is about how I […]

The post The Awakening appeared first on In5D Esoteric, Metaphysical, and Spiritual Database.

Reblogged 1 week ago from in5d.com

The Top 10 Characteristics Of Highly Evolved Beings

The Top 10 Characteristics Of Highly Evolved Beings

by Jeff Street, Guest Writer, In5D.com Highly evolved beings, and the civilizations that they create, embrace principles and ways of being that create highly beneficial outcomes for all. Their civilizations are characterized by cooperation, harmony, and love rather than competition, conflict, and fear. The net result is civilizations where freedom, prosperity, and happiness abound. Their […]

The post The Top 10 Characteristics Of Highly Evolved Beings appeared first on In5D Esoteric, Metaphysical, and Spiritual Database.

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ORIA Precision Screwdriver Set, 86 in 1 Magnetic Repair Tool Kit, Screwdriver Kit with Portable Bag for iPhone8, 8 Plus/ Game Console/ Tablet/ PC/ MacBook/ iPad and Other Electronics

Material: Crv steel & plastic & stainless steel & 45# steel – quantity: 86pcs package contents: 2 x plastic opening tools 3 x esd tweezers 1 x utility knife 1 x anti-static wrist strap 1 x sim card ejector pin and lcd suction cup 4 x.

Product Features

  • Durable Portable Nylon Bag : Professional portable hardware tools with perfect weight & compact design for easy carry. The tools in the bag made of durable nylon will be carried home and out for various uses easily.
  • Multi-Magnetic Screwdriver Set : 86 in 1 Precision Screwdriver Set have more tools, which includes utility knife, Anti-Static tweezers, Anti-Static Wrist Strap, SIM card ejector pin and LCD Suction Cup, Triangle plectrum, plastic spudgers, metal spudgers, SIM card shells, Magnetizing and demagnetizing tool, etc.
  • High Quality & Well Perform : These durable screwdriver bits are made of CRV steel, whose hardness can reach to HRC52-56, you can use it for long time. The non-slip driver in the market is machined from a single piece of aluminum, and cover with the Silica gel, it also with a ball bearing mounted swivel top.
  • Special Screwdriver Bits For iPhone 7/ 7 Plus : This updated advanced screwdriver set includes new bits (“Y size 0.8” and “Mainboard size 1.5”) for iPhone 7/iPhone 7 Plus. These bits are added for the sake of meeting the needs of iPhone 7/iPhone 7 Plus users.
  • Ergonomic Design : The unique driver is skid proof as well as anti static, which makes it be held more easily and safer for a long time.

ORIA Precision Screwdriver Set, 86 in 1 Magnetic Repair Tool Kit, Screwdriver Kit with Portable Bag for iPhone8, 8 Plus/ Game Console/ Tablet/ PC/ MacBook/ iPad and Other Electronics

Reblogged 1 week ago from www.amazon.com

How to Create Authentic and Captivating Social Media Videos for Your Brand

How to Create Authentic and Captivating Social Media Videos for Your Brand

Creating lasting connections and evoking powerful emotions is what all business owners strive for. Without these two things, you cannot hope to excel in your chosen field. Making videos that speak for your brand is one way to express everything you imagine your company to be.

Video is one of the most effective storytelling tools you can use. There’s something about video content that expresses thoughts and feelings that can’t be exemplified in just writing or pictures. Let’s look at some helpful and informed ways you can make your videos speak for your brand and call viewers to action.

Ask the Right Questions

  • Who are you attracting?
  • What are the things that your target audience cares about?
  • What is your audience motivated by?

Pick topics for your videos that will engage your customers. Within your video, you should strive to educate yet entertain.

If you are an artist and you want to showcase your work in your videos, then think of a topic that would bring in viewers. Maybe you paint landscapes. One video could be your progression from ideas of where and what to paint into actually painting. Another video could be the mediums you use to paint the landscapes, oil or acrylic for example, and then inform them about what works best for you when painting.

To keep topics from falling flat or getting bad reviews, try asking your customers what they’d like to watch. Google Keyword planner or Answer the Public are great places to go if you need some keyword help. Keeping up with your audience and their wants is crucial for success.   

Identify the Best Stories

  • Which stories will work best for your audience?
  • What is the climax/turning point of the story?
  • Who are the characters in your story (who else can/should you talk about)?

Use your creative thinking talents to identify which topics will work best for your business. You want your video to have an impact on the viewers. If you have a graphic design business, it’ll be more pleasing to watch you create a new product then calling possible clients. Bringing in people, maybe a customer or business partner, for your videos can boost your chances of being seen and keep you authentic and relatable.

Decide a Call to Action

  • What do you want people to do after they watch your video?
  • When and where should they go after your video is viewed?
  • Do you want feedback?

To engage the viewer, ask them for comments. If you are selling art, you could direct them to your local place of business, or a Website displaying your works. If you need help with funds, tell them your story and mention your Go Fund Me account.

You can direct them to your other social media pages as well, such as Twitter, Instagram or YouTube. Don’t forget to add your ‘call to action’ into your video script.

Pick a Platform

There are two very important things that you should ask yourself when choosing where to market your brand.

  • Which sites provide the best chance of getting your story seen and heard?
  • Which sites are most likely to send traffic that converts?

Once you’ve discovered your topics, it’s time to think about which social media platforms are best suited for your needs. Check out where your audience likes to visit the most. If you seem to get more views on YouTube, start there. After that, you can share your video to all of your other platforms.

Remember that having only one site, even if it’s your company’s Website, is not the best idea. Utilizing multiple outlets will increase your chances of exposure. Your goal is to expand views and receive tons of traffic. Facebook, Twitter, Instagram, the OTT branded platform, and live streaming, are all options. If you don’t share there’s no way to guarantee discovery.

There are so many handy tools you could use online. You can connect your platforms together so posts are scheduled at the same time. For example, scheduling videos to post once a week for three months at a time, will benefit you because traffic will constantly be coming in. This also means you won’t have to stress about posting every single day.

Your brand needs to contain the same color scheme and design throughout your videos. Changing it up too much can be frustrating or confusing for viewers, so remain consistent. To get people to purchase or use your product or service, you need to have quality assurance and fantastic reliability.

Get filming! Now that you have the tools you need to make a great video for your business, there’s no stopping you.

The post How to Create Authentic and Captivating Social Media Videos for Your Brand appeared first on Home Business Magazine.

Reblogged 1 week ago from homebusinessmag.com

Mpow Gaming Keyboard, Rainbow LED Backlit Keyboard with Breathing Light Mode, 19 Anti-ghosting 14 Multimedia Buttons, Switchable WASD and Arrow Keys for Gaming and Typing

Unique & Cool

Cool appearance with smooth and clear line,especially suitable for games. Lacer carving double-color keycaps allow character transmission effect.  

High-quality and Removable Keycaps

Made of high strength ABS plastic, the caps are durable enough for gaming. You can plug the caps gently and clean the inner part irregularly, no need to worry about dust and smudge.Moreover, anti skid wrist rest helps you to reduce fatigue while playing games.

Multiple Uses

No matter you are office workers, students or game enthusiasts, this keyboard is perfect for you to enjoy all kinds of fun or study.

Easy to Operate

No driver needed, you can simply connect the USB cable and computer, then wait for a few seconds for the system to install the driver automatically. You can press the LED button to turn on/off the back light of the keyboard, rotate the dial on the top of the keyboard to adjust the levels of brightness.

Wide Compatibility

Compatible with Windows 2000/ME/XP/7/8/10, Vista, Mac.

Professional Gaming Equipment

With 19 anti-ghosting buttons,the signals simultaneously sent by these 19 buttons won't be confused. Press “Fn” firstly and then “Win” to lock the function of”Win”, needless of worrying about interruption of games. 

Specifications

Color: Rainbow (7 color)

Working Voltage:4.5-5.25V

Working Current: ≤300mA

Button Lifespan: over10,000,000 times

Keyboard Size:18.3in(L)*7.56in(W)*1.18±0.08in(H)

Package Contents

Keyboard X 1

User Manual X 1

Product Features

  • 7COLOR RAINBOW BACKLIGHT & DUAL LIGHTING MODES: Comes with cool appearance and selectable lighting modes. 7 color adjustable LED backlight brings fantastic gaming experience and you can adjust the modes of backlit by pressing “FN”+LED button to switch between continuous light and breathing light.
  • ERGONOMIC AND ANTI-FATIGUE DESIGN: Based on the ergonomic surface, Mpow keyboard ensures natural and comfortable using experience. Compared with other keyboards, the keycaps are pluggable and much larger. Also, an extra wrist rest is attached to reduce typing fatigue.
  • POWERFUL FUNCTIONS FOR GAMING: 19 anti-ghosting buttons meet gaming needs. 14 independent multimedia buttons and WIN button which features locking function offer a professional and strong gaming feeling.
  • ADJUSTABLE BACKLIT KNOB: Equipped with a adjustable backlit knob, which can be used to adjust backlit brightness and turn on/off the backlit to eliminate light pollution.
  • SUPERIOR QUALITY AND LONG LIFESPAN: With ABS material, Mpow gaming keyboard is durable and can bear over 10 million times keystroke. Waterproof holes protect it from water effectively and prolong its lifespan.

Mpow Gaming Keyboard, Rainbow LED Backlit Keyboard with Breathing Light Mode, 19 Anti-ghosting 14 Multimedia Buttons, Switchable WASD and Arrow Keys for Gaming and Typing

Reblogged 1 week ago from www.amazon.com

Amazon Kindle Paperwhite Leather Case, Onyx Black – fits all Paperwhite generations

Our genuine leather cover was engineered to be the lightest and thinnest protective cover for your Kindle Paperwhite. A fusion of soft, premium textured leather and an innovative, form-fitted interior secures Kindle Paperwhite without any hinges or straps. The cover automatically puts your Paperwhite to sleep when it is closed and wakes your device upon opening making it so easy to jump back into your latest book.

Product Features

  • Designed by Amazon to be the lightest and thinnest protective cover for Kindle Paperwhite (will not fit Kindle or Kindle Touch)
  • Wake or put your device to sleep by opening or closing the cover
  • Secures your device without straps covering the front
  • Magnetic clasp ensures cover is securely closed
  • Premium natural leather exterior protects with style

Amazon Kindle Paperwhite Leather Case, Onyx Black - fits all Paperwhite generations

Reblogged 1 week ago from www.amazon.com

Seagate Backup Plus Hub 8TB External Desktop Hard Drive Storage (STEL8000100)

The Seagate Backup Plus Hub drive optimizes external storage with simple local or cloud file backup for your computers and mobile devices— and an intelligent USB hub to charge and manage your USB-connected devices. High-speed USB 3.0 and 2.0 connectivity offers plug-and-play functionality on your PC. The drive is formatted for Windows computers— install the provided NTFS driver for Mac® on your Mac computer, and you can use the drive interchangeably between Windows and Mac computers without reformatting. The two front-facing intelligent USB 3.0 ports amplify the functionality of your drive by allowing you to charge and connect two external devices, like your phone, tablet or camera—even if your computer is in off/standby mode. Via the downloadable Seagate Dashboard software, you are provided with tools for local, mobile, cloud and social media backup. Run a one click backup or schedule an automatic backup plan to protect your files in your Backup Plus Hub drive at your convenience. Install the free Seagate Mobile Backup app on an iOS or Android mobile device, and you’ll be able to back up all of the pictures and videos from your device to your Seagate drive or to the cloud.

Product Features

  • Two integrated high-speed USB 3.0 ports on the front allow you to connect and recharge your other USB devices
  • Formatted for Windows computers out of the box
  • Install the provided NTFS driver for Mac and use the drive interchangeably between Windows and Mac computers without reformatting
  • Install the free Seagate Mobile Backup app on an iOS or Android mobile device, and back up all of the photos and videos from your device to your Seagate drive or to the cloud
  • Item Dimensions(L x W x H) : 4.65 x 1.61 x 7.8 inches

Seagate Backup Plus Hub 8TB External Desktop Hard Drive Storage  (STEL8000100)

Reblogged 1 week ago from www.amazon.com

Weekly Planetary Astrology Forecast November 28- December 1, 2017

Weekly Planetary Astrology Forecast November 28- December 1, 2017

by Hillory Skott, Guest writer, In5D.com Peace seeking Venus Jumps out of suspicious Scorpio into truth seeking Sagittarius. Frustrated Mars is having a go with bust it up Uranus. Keep your eyes open for trouble. Generous Jupiter and Neptune are creating a dreamy harmony that can reveal the moral of the story and show you […]

The post Weekly Planetary Astrology Forecast November 28- December 1, 2017 appeared first on In5D Esoteric, Metaphysical, and Spiritual Database.

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