By Kim Shepherd, Chairwoman
With Tom Brennan, Manager, Creative Services
You have a successful home business for a lot of reasons, one of which is a habit of posting regularly on social media. Congratulations! However, unless you have a marketing or legal department in your living room, you may not be aware of some important considerations regarding plagiarism.
Plagiarism has been around since about one day after the invention of publishing, but today it is so easy to copy and paste that we often don't think about the ethics. After all, most sites have a “share” button right there. All of this creates two areas of risk for any business: avoiding copyright issues when borrowing from others and protecting your own content.
On the face of it, it may not seem like a big deal, but the consequences can be considerable. If someone thinks you stole their idea, they can sue you, particularly if you profit from using or even posting that idea. On the other hand, you can invest time and money in developing content, only to have it used by a competitor — and now they're cashing in on the idea instead of you. That happened to us at Decision Toolbox, and we almost lost a client because of it.
Most people want you to pass on their good ideas — it's a driving force behind social media. The problem comes when you don't give credit where credit is due. Here are some tips for avoiding plagiarizing. If these sound suspiciously like what your college English professor tried to teach you, it's because they are.
1. When planning your content, go for a balance of borrowed and original ideas. Interesting posts can come from your response to another person's idea, whether you agree, disagree or want to piggyback on it.
2. Take careful notes as you gather your thoughts, including keeping track of sources (I know — ugh).
3. Cite your sources. You don't need a bibliography at the end of your blog posting, but you should include the author's name and website. For example: “Writing on HomeBusinessMag.com, Marc Dane stresses the importance of having an eCommerce platform that ‘enables you to track, sync and process offline transactions' as well as online ones.” You can also embed links directly to sources.
4. Even if you paraphrase, you should cite your sources. The intellectual property lies in the idea, not just the particular words.
There are copyright laws to protect content owners, but rather than waiting until it happens, you can be proactive about protecting your content:
1. According to Mike Periu (AmericanExpress.com), you should include a “terms and conditions” page on your site covering uploading and downloading content to and from your site.
2. Use tools like Google Alerts and Copyscape to monitor when and how your content is used on other sites.
3. Olivia Rose (blog.kissmetrics.com) advises those who post regularly to use Google Search Author to establish authorship and get credit in search results.
4. If you are a victim and want to fight back, Ginny Mineo (blog.hubspot.com) recommends getting a screenshot of the pirated posting, including the offending site's URL. Then a first step is to email the site's webmaster and politely but firmly ask them to remove the content.
5. If that fails, you can threaten to file a DMCA takedown request with the search engines (Google, Bing, etc.), and sometimes the threat alone does the trick (no one wants to be banned from Google searches!). If that doesn't work, you can move forward with the filing.
When it comes to plagiarism, it can cost you whether you are the victim or the perp. Fortunately, these simple steps will help you avoid being either one.
The post Online Content: Tips for Borrowing Responsibly and Protecting Your Own appeared first on Home Business Magazine.Reblogged 6 days ago from homebusinessmag.com
by Deane Thomas, Guest writer, In5D.com To experience the darkness is part of the Sacred Process of creation. Every seed that is planted is immersed in darkness. Through it's sheer determination to follow it's intuition/instinct it struggles through the darkness, knowing it is part of its destiny. Eventually, after all the hard work, and what […]
The post Through The Shadows To The Sunlight! appeared first on In5D Esoteric, Metaphysical, and Spiritual Database.Reblogged 1 week ago from in5d.com
by Nicole Frolick, Guest Writer, In5D.com Full disclosure, there will be many tears shed by me in this post, but it's real…and so is this topic. For many of us who begin our spiritual awakening it's an exciting journey of self-discovery as well as exploring beyond what current institutions and society teach us to be […]Reblogged 1 week ago from in5d.com
If you're sitting at home trying to build a brand, it can seem difficult. However, living in this digital age with so many options available to you on the internet, it actually doesn't have to be that hard — especially if you know which platforms to use and how best to use them. YouTube, for example, is one of the fastest growing social networking sites. With more than 1.5 billion monthly users, according to TechCrunch, it can be an invaluable tool for anybody trying to reach new consumers and build their brand. Don't believe us? Let's take a look at a few YouTube strategies that can benefit your brand:
Did you know that on mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable TV network? It's no secret that people enjoy watching video content, and, if conducted correctly, you can use this trend to attract YouTube's large community to your brand. Start by researching your target market — what content do they enjoy? Learn from the best. Global health and beauty leader Amway, for example, invests time into creating valuable video content that covers topics like healthy living and natural beauty, and has a tone that relates easily to their intended audience.
Be sure to also be consistent with your content as you want to remain on the forefront of your customers' minds. Once you have a regular flow of great content, it's important to keep communication open. One of YouTube's great features is how easy it is for users to comment, share and like videos — as a brand it's your responsibility to quickly respond to keep users engaged and build a loyal following.
YouTube videos have long been associated with becoming viral due to their popularity and the number of people they are exposed to. Creating viral content on YouTube can sometimes be considered easier than on other social sites — not only is YouTube backed by the world's largest search engine, Google, but it is also easily sharable on various other social networking sites like Facebook and Twitter. In that sense, the visibility of its video content is quickly multiplied until it reaches the high numbers that make it considered viral. If you're looking into adopting this YouTube strategy, try ensuring that your video follows a simple yet strong concept, is very unique and its release is perfectly timed and relevant to current issues.
Facebook and Google aren't the only paid advertising tools online. YouTube has a variety of paid advertising options and they're all generally a little cheaper than their alternatives. If you're at the beginning stages of building a brand, paid advertising can be a great way to get some initial traction, while for mature brands, it can also be effective in getting some quick boosts in following. When it comes to paid advertising, YouTube has four different options: in-stream, in-slate, in-search and in-display — all of which can be targeted to your chosen demographics, keywords, interests, video topics and type of device.
YouTube is a strong force in the online world, and for those of you working from home, can be a great tool to build your brand easily and quickly. Try investing time into looking into some YouTube strategies and notice the difference in your brand awareness and following.Reblogged 1 week ago from homebusinessmag.com
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Imagine asking your accounting staff the difference between a balance sheet and an income statement, and finding out you stumped them. Now, ask your marketing team the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Someone in your company should know about marketing or you’re going to get bamboozled.
Based on his agency’s 30 years of helping companies of all sizes to successfully market their products, Lonny Kocina found that most people in marketing, from the top on down, know a lot less about marketing than they let on. Many don’t even know the basics of marketing.
In his best-selling new book, The CEO’s Guide to Marketing, Kocina outlines a six-step process designed to dramatically increase your marketing results. He calls it Strategically Aimed Marketing, or SAM 6.
In this episode of the Home Business Podcast, Sherilyn Colleen and Richard “Capt’n” Henderson interview Lonny Kocina, a visionary who is passionate about marketing.
In 1987, Lonny founded Media Relations Agency, which has served several hundred clients. Media Relations Agency’s nationally trademarked Pay Per Interview Publicity® business model, which enables clients to purchase publicity by the story, is well known throughout the industry.
When the internet was in its infancy, Lonny had the business foresight to reserve available portal web addresses such as publicity.com, mediarelations.com and checkerboard.com, and advised hundreds of clients to do the same.
In the 30 years since launching Media Relations Agency, Lonny’s greatest joy still comes from thinking about, talking about and writing about marketing. He currently teaches his popular SAM 6 process to business leaders and those working within the marketing industry.
In this podcast, Kocina reveals how to bring order and clarity to your business's marketing strategies so you can gain more leads, higher sales and a stronger brand.
Subjects discussed in this podcast include:
* Whether marketing is something you can do yourself or if you should hire it out
* What a brand is and how important it is
* The most cost-effective way to get your message out
* How important market segmentation is
* If there is a way to simplify marketing
* Trends in marketing that people should be paying attention to
So tune in to hear Kocina's knowledge on how to turn your passion into profit!
Episode Sponsor: Pace Products * www.PaceProducts.com
by Jennifer Moreau, Guest writer, In5D.com We all know deep down inside the answers to our personal relationship questions. Guidance from others about relationships often turns into confirmation of what we really already know, but are choosing to ignore. Sometimes we don't know, but when we look at relationships from a different perspective we begin […]
The post Finding Conscious Relationships appeared first on In5D Esoteric, Metaphysical, and Spiritual Database.Reblogged 1 week ago from in5d.com
Long-lasting power and innovation is what the Energizer MAX family is all about. Meet our Energizer MAX D battery made with POWERSEAL Technology to lock in power. Energizer D batteries hold power for up to 10 years while in storage, so you have power when you need it most. When it comes to toys, digital cameras, and other valuable devices, you can feel confident knowing you have the long-lasting power and protection you expect from Energizer.
by Nikki Colombo, Editor ContactOnlineMagazine Guest writer, In5D.com IS THERE IS A PLANET BEHIND OUR SUN? Those of you who have researched our true history will be familiar with this research. Tara, or Terra, is one of the planets where we originally came from, much further down the timeline of Lyra. Could this be a parallel planet […]
The post Could This Be The New Earth? appeared first on In5D Esoteric, Metaphysical, and Spiritual Database.Reblogged 1 week ago from in5d.com
What marketing strategies can a company use to increase brand recognition and attract more customers? Paid advertisements, making use of social media, the list is actually endless. But there is no way a company can have a conversation on business marketing without including trade shows and exhibitions.
Organizing for trade exhibitions is rewarding in that companies can directly get in touch with both existing and potential customers. In this way, they will be able to know what customers have to say about their products, the things they are doing right and areas that need improvements. You can also incorporate customers’ ideas in the business to increase customer satisfaction. The good thing with trade exhibitions is that the results are measurable. This is contrary to other advertisement methods in that you may not even be sure if the adverts reached your target group or not.
So this is one great reason why you should start incorporating trade exhibitions in your company’s marketing strategies. For example, let's say you're going to be participating in custom trade shows in Moscow to tap into the market there. To make an impression, it is important to have a unique and outstanding exhibition stand. Considering that exhibition stands are what attract customers at the exhibition, why not invest in the best stand to guarantee your success in the trade exhibition?
A high-quality stand will show existing and potential new customers that the company is always determined to achieve the best as far as their customers are concerned. To attain this, it is important to seek the services of a professional and well-skilled stand builder. So what exactly should you look for in an exhibition stand builder?
If you happen to be sick, only a medical professional who has been in the filed for several years can offer the correct services. This is also the case when looking for legal services. And when it comes to an exhibition stand builder, the same concept applies. Professional stand builders should know the business needs and come up with a stand that can effectively meet these needs. A successful and effective stand will:
To get value out of your money, it is important that the stand builders offer quality services. To hire a professional, you need to check their online reviews. What do past clients have to say about the stand builders? If they did a great job with past clients, you can then most likely be guaranteed to receive a quality exhibition stand as well.
Can the stand builder work within your budget? As much as trade exhibitions are investments worth engaging in, you wouldn’t want your business to suffer major financial throwbacks when the exhibition is over. This is the reason why it is important to work with a stand builder who is comfortable with your stipulated budget.Reblogged 1 week ago from homebusinessmag.com
As an entrepreneur, you’re constantly thinking of lean ways to bootstrap your business and generate revenue. Affiliate marketing can be a remarkable sales strategy if effectively executed. The premise of affiliate marketing is simple enough: an individual uses his own platform and resources to link to a merchant’s product or service, and receives a commission if a purchase is made.
As the business owner, you retain the majority of control: you set the commission price, and can create rules about how your affiliate partners can market your offerings. Here are a few ways your startup can benefit from an affiliate marketing strategy:
As a startup business, you're hoping to grow, and to do so, you need exposure and conversions. Thankfully, with affiliate marketing, you can better leverage the followings and success of others. Some of the best affiliate marketers have been doing this for years, and understand what it takes to guide a visitor to a third-party landing page.
Often, affiliate marketers aren't just people who spend their days solely promoting products. These are people who craft engaging content, have built up their own platforms, and have a loyal following. Take a look at some of the more popular blogs and you'll easily see that many of them—even when you don't realize it—are utilizing affiliate links.
For example, renowned travel blogger Matt Kepnes generates at least $40,000 per month with his blog, and utilizes affiliate links where possible. Check out this post on how to pick the best camera for an example of what we mean: notice that the suggested devices have affiliate codes in the URL once clicked.
With affiliate marketing, the individual promoting the affiliate link bears the burden. They place PPC ads, take care of social media outreach, and build their own landing pages if necessary. If your affiliate program is successful, you’ll have several people on the Web promoting your business for the cost of next to nothing for you.
Backlinks are extremely powerful in the world of SEO. According to Backlinko, the number of backlinks had the most direct correlation to the position in search engine results pages compared to other ranking factors. Backlinking builds authority, and authority yields higher rankings.
Whether you just started a legal practice and want to jumpstart your legal marketing strategy or you’ve just completed a product lineup and need unique methods of promotion, backlinks can help get you where you need to be. This is especially true if the person promoting your offering has a solid following.
It's important that you maintain quality affiliates, and having a reliable affiliate manager helps achieve this. The affiliate manager is in charge of developing and supporting the affiliate program. You can can chose to have an in-house affiliate manager, or one assigned to you by an agency. Your affiliate manager will help ensure you're not getting low-quality links, which can negatively affect your SEO.
Additionally, conduct a site audit depending on the volume of traffic and revenue you’re seeing monthly. This manual audit the most effective way to monitor backlinks. There are several SEO tools for monitoring backlinks that allow you to get a high-level overview of all inbound links, and get rid of bad ones. These damage control tactics ensure you stay in good graces, and your product or service remains only on pages that can help build the brand.
With an affiliate platform like Commission Junction, the affiliate marketer sorts through the products they want and narrows down their list. They request to begin promoting your product and, once approved by the platform (who vets marketers to ensure they’ll work hard at generating traffic for you), off they go. At this point, you don’t really have a say in whether they can participate, although, as previously mentioned, you can set boundaries and guidelines for them to follow.
However, you also have the option of choosing your own affiliates—if you’re willing to put in the work. This is where you make an exhaustive list of every potential partner who creates relevant content. If your offering matches their brand, they’re much more likely to stick affiliate links in their blog posts, without having to bend over backwards to accommodate it.
You can take this a step further by providing potential affiliates with specific links to blog posts they published that align with your business. This way, it’s a simple matter of plugging in a hyperlink. Furthermore, the blogger will appreciate the research you do and the personalization you put into it.
Receiving feedback on early products and services is invaluable to a startup. An affiliate program allows entrepreneurs to collect measurable data on the overall affiliate program, or an individual affiliate. For example, if you notice one type of advertising isn’t proving beneficial, you can make better changes to your marketing materials. Think of it like having an army of salespeople that does all the split-testing for you: you simply collect the results, and make appropriate fixes.
The post How an Affiliate Marketing Strategy Can Help Grow Your Startup appeared first on Home Business Magazine.Reblogged 1 week ago from homebusinessmag.com