June 27, 2017 living peace 27 miles meditative jog,“Accept the past as the past and realize that each new day you are a new person who doesn’t need to carry old baggage into the new day with you. It’s amazing how many people ruin the beauty of today with the sorrows of yesterday. Yesterday doesn’t exist anymore! For example, if ever I feel foolish or guilty about something I’ve done, I learn from it and attempt to do better the next time. Shame or guilt serves no one. Such feelings actually keep us down, often lowering the vibrations of those around us, as well. Living in the present moment is the recurring baptism of the soul, forever purifying every new day with a new you.”
When it comes to business advertising, most of the companies, big or small, face certain challenges. “How to advertise my product?”, “Whom should I advertise?”, “When is the best time and what is the best place to advertise?”- are just a few questions that have to be answered. Since there was a significant shift away from traditional advertising to digital, the face of marketing has been changed remarkably. Corporations and international companies invest millions of dollars in brand-new marketing campaigns. Meanwhile, smaller companies strive to find out what marketing strategy would work best in this ever-changing digital world.
Keeping a tight budget or flat out not having it, smaller companies try to find out cost-effective yet efficient solutions to promote their products and services. Knowing their pain, we came up with a list of advertising strategies for a small business:
Strategy #1: Concentrate on sales, rather than on brand recognition
Large companies make up their advertising strategy with the intention of building a brand awareness, rather than expecting an immediate return on investment from sales. They advertise at scale and focus on the future benefits. Small business owners had better concentrate on generating immediate sales, using a push marketing technique. This marketing strategy doesn’t simply building relationships with customers or retaining them, it is more about attracting as much attention as possible and creating an instant customer demand.
Ideas for “push advertising”: discounts or incentives, coupons, price reductions, seasonal sales, buy-one-get-one-free promotions, contests, point-of-purchase displays, loyalty programs, premium products or services, etc.
Strategy #2: Use integrated marketing tactics
There is no single, all-encompassing approach to marketing. With such abundance of information around, consumers hop from one channel to another throughout their shopping journey, looking for the best deal. Using multi-channel marketing strategy allows users to be exposed to advertiser’s products across platforms and devices. It is essential to use both online and offline marketing to get the most engagement.
Online audience engagement sources: company’s website, online reviews, social networks, blogs, search engine optimization, mail promotions, online webinars, etc.
Offline audience engagement sources: newspaper ads, classified ads, leaflets, in-person customer care, call center, social gatherings, etc.
Strategy #3: Trim your company’s website in terms of content and design
A website is certainly a face of the company. When a prospect hears about your product, guess what he is doing first. Right, checking it on Google. If you don’t have a website, you don’t have a face. And let’s agree, people like beautiful faces. When designing a website, think about content, overall design, navigation, and usability.
The website must have a responsive web design, easy-to-read, view and navigate on any and every device ranging from a computer desktop to a compact mobile phone. It is important to include an original, relevant and valuable content, which will make the website visible when using search engines. If done right, SEO (search engine optimization) could become the company’s major traffic source. Once you drive more traffic to your website, you will need to convert visitors into leads. Your message must be simple and concise, use effective calls to action, and encourage an instant reaction.
Strategy #4: Take advantage of social media
Most of the little companies struggle with social marketing since they are unsure of what type of content or messages they should post. In fact, social media marketing is possibly the most cost-effective way to spread the word about your business, if used wisely.
For instance, using a hashtag on Instagram is an excellent idea if you want to attract more local users, just tag your photo with #newyork if you have a business in New York. Alternatively, if you use Pinterest, simply indicate the location of your photos, and Pinterest will show them to people in your area first.
Create a Facebook page for company’s presentation, information about promotions and social buzz. Instagram might be a great way to promote a business using images and video ads. YouTube will aid in advertising products through tutorials and “how-to” videos. Twitter is useful for sharing content, increasing overall exposure, shaping a brand voice and spreading the news. LinkedIn will help in reaching out relevant professional audience, finding investors, business partners, and getting industry insights.
There are plenty other social media platforms like Pinterest, Snapchat, MeetUp, LiveJournal, Reddit, Tumblr, which can be used for indirect advertising. Every platform has its benefits, and creating a strategy using multiple platforms will increase the success of the ad campaign.
Strategy #5: Use Programmatic
SmartyAds programmatic ad tech company ensures that an advertising copy is displayed to the right person at the right time and context. It doesn’t matter anymore on which website the ad will appear: the system analyzes user’s cookies and chooses the most appropriate ad to display. Programmatically is all about “buying audience”, presenting the product to consumers who are most likely interested in it.
If the budget is limited, and you don’t have time to experiment, programmatic is a perfect solution. In traditional advertising, you would buy a bulk of impressions, but with programmatic, advertiser pays for each impression at a time, because the system automatically calculates the price of each impression. Hence, the automated ad buying is cheaper, but with greater value for the advertiser.
Strategy #6: Follow up: measure results of ad campaign
Those who complain that advertising doesn’t pay off, most likely neglected to measure those marketing efforts. It is ultimately important to know what works and what didn’t because this data would determine the future marketing strategy. Knowing “the good, the bad and the ugly” would help you to improve your product or service and eliminate flaws for the future.
If you are using a programmatic platform, you will have access to real-time analytics and granulated report via platform’s interface. To measure the success of online marketing efforts, use Google AdWords, Adobe Analytics or Facebook Insights.
For campaign measurement in digital advertising, gather the data about the number of times the ad was displayed, a number of people it was shown to, the total budget of the ad campaign, click-through-rate (CTR), engagement rate, conversion rate and other metrics.
In offline advertising, compare sales before, during and after an ad campaign, track retail traffic, check whether coupons and incentives were successful, etc.
The post 6 Advertising Tips for Small Businesses That Really Work appeared first on Home Business Magazine.Reblogged 11 hours ago from homebusinessmag.com
by Anastacia, Australian Correspondent, In5D.com The past two posts Pts 1-3 of False Twin/Illusion energies received so many responses and personal messages (understatement really ;-). With so many relating in different ways, as to each personal situation. I thank you all for sharing. ‘Twin Flame' is something that I have shared about in the past […]
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Come visit the 99.9% quartz crystal sands of Siesta Beach in Sarasota, FL with the founder of In5d.com- Gregg Prescott! On July 16th, 2017, In5D's Gregg Prescott will be hosting an In5D Meetup on the 99.9% quartz crystal sands of Siesta Key beach. This is an awesome opportunity to bring like-minded souls together! Bring a […]
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by Anastacia, Australian Correspondent, In5D.com FALSE ILLUSION ENERGY – SPIRITUAL AND SOUL= BOTH For 3 days there was a stop or pause in energies of the Divine as in Updates. I rested in those days, more than I have all year. I now look back on this and see this as a incubation or hibernation […]
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by Michael H Hallett, Guest writer, In5D.com Some tools are more powerful than others. Some tools are easier to use than others. It doesn’t come as any real surprise that the most powerful tools are the hardest to use. Case in point: the tool in this article. Like the self-observation tool discussed in the previous […]
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by Gabriel Heartman, Guest writer, In5D.com For those that are awakening to their own soul yearnings, it can be a somewhat bitter sweet experience. The sweet part is feeling how life is so much grander and limitless than the one you had been previously subscribing to. Or a least a part of you was. This […]
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June 26, 2017 self acknowledgement 26 miles meditative jog,“Detachment is not the absence of emotion, it is the process of becoming one with the Oneness that is the Universe. To be detached, is to realize that the fullness of all there is, is too much to react to with just one emotion, one thought, or any bias. To be detached, is to acknowledge all, without owning any of it. To be detached, is to summon forth the whole entirety of understanding, to the fragment that is the void.”
Justin K. McFarlane Beau
It sometimes seems as though large corporations harvest the most benefits provided by digital advertising. It is true that digital innovations mostly go in a direction better suited for such companies, but even small and micro businesses could use the social media movement to better connect with their clients and customers.
It’s very important to take these tools seriously and create a comprehensive strategy regarding digital advertising, which will also correspond with the existing campaign in traditional media and formats.
Small businesses should engage in social media because their customers and clients are probably already well connected there. Using social media would allow businesses to communicate with their customers in a more open and informal way. Open discussions and follower’s votes on potential sales options will make the customers feel like they are a part of a community. It can also be very effective to share real life events with social media. Inviting your most loyal followers to corporate events would make them feel appreciated and provide you an opportunity to entice them even more.
A website is the most important part of a solvent digital marketing strategy. It should be a storefront window for your business – a place that reflects both the purpose and the aesthetic of your business. This could be a lot to manage at once which is why professionals emphasize that a website be functional and easy to navigate. According to Jeff Bickey, owner of Seattle web design agencies, design and speed go hand in hand. Having a responsive site is one of the most important features for visitors because most will abandon a slow site right away.
Blogs are one of the most effective ways for a business to associate with the customers. It requires some effort because blogs have to be written and published on a tight schedule. However, it certainly pays off. By running a corporate blog you’re increasing traffic to your website and keeping the readers engaged at all times. The blog shouldn’t merely be a marketing tool – it should be used as a platform to provide insight to the state of your business. This kind of approach attracts not only customers, but also influential people in your field which could create all kinds of business opportunities.
Most users have more than one mobile device. Mobile devices have become more convenient than computers. That’s why even small businesses are making their own custom apps. This keeps them close to the customers and make transactions and purchases easier. The app should cover everything that a website does including the option for easy and safe purchases. The app user information could also be utilized for marketing purposes.
When customers and clients use your apps, visit your social media accounts, or buy something from your website, they leave a trace of information about other purchases, their interests and even private lives. This information could be gathered and used to create advertisements that are more personal and better tailored to the needs of your customers. It is important to notify your visitors that information about them is being collected. This creates much-needed trust between a business and its clients.
Every business should devise a comprehensive digital marketing strategy and use all the potentials of communication technologies. This makes advertising easier and better suited to the needs of the customers.
by Jessie Klassen, Guest writer, In5D.com As we pass through and beyond the time of Solstice, it is becoming easier to feel the energetic shift that happened during this special time, as well as make sense of the lessons that came with it. Prior to the Solstice, and I apologize in advance for this, but […]Reblogged 1 day ago from in5d.com